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Super Mario: How Nintendo Conquered America
Super Mario: How Nintendo Conquered America by Jeff Ryan
My rating: 3 of 5 stars

It was ok. I was never a console player, so Mario didn’t really evoke much nostalgia in me. I wanted to find out what made Nintendo tick as a company, and I thought this book went into that somewhat, but not in any particular detail. Largely driven by personalities with whims that the market responded to, it seems like. Talked about the upstart challenge from Sega, and how Nintendo inadvertently helped create the astronomical rise of the PlayStation (has to do with how they rejected the use of the CD in their consoles).

At the moment Nintendo isn’t exactly winning the console wars, and their previous big successes on the handheld gaming market is well and truly trounced by the rise in casual gaming in smartphones. So it’ll be interesting to see where they go from here. Their legacy, though, as detailed in this book, is enormous, and it’ll be interesting to see how Mario can fix their pipes (groan).

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