As a business howto book I thought it was a little on the thin side. It has interesting insights, but it’s not always relevant as it has an incredibly skewed focus on companies or teams filled with ‘smart creatives’. While not directly applicable, it does highlight some points that are worth keeping in mind, including the importance of hiring well, and continued investment in your best resources. Interesting insight to interviews (no more than 30 mins, and no more than 5 sessions).
Suitable for startups.